Check this feed periodically for a quick snapshot of what your connections, customers, competitors, and others are up to and sharing. If you want to get started with LinkedIn's advertising platform, check out our free guide to advertising on LinkedIn. Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more? Stay up to date with the latest marketing, sales, and service tips and news. From there, you target your audience, set your budget, bid on your advertising rates, and track your results using LinkedIn’s analytics. Authenticity is as important as experience. Additionally, by joining Groups, you can view complete profiles of other members of the same group without being connected. However, you'll notice some of the points we're going to cover are more suited for businesses looking to boost brand awareness or share content while others are more tailored towards those looking to recruit and hire new talent. How to use LinkedIn for Business 1. You do this from within the Learning History section of your LinkedIn Learning account – where you can also send updates about your learning to your network if choose. Good news! On LinkedIn, you have the ability to tag — or @mention — users and other companies in your status updates much like the way it works on Facebook, Twitter, or Instagram. But did you know some people let you send them messages anyway, even if you're not connected? Now, let's review the various ways to use LinkedIn to market and grow your business. Never use LinkedIn for blatant advertising, but to project you and/or your business in a positive way. \. You’ll be happy you did. You can use your group to establish yourself as a thought leader in your industry, grow a community of advocates, generate new marketing content ideas, promote brand awareness, and generate new leads. Add subtitles for those watching with the sound off. Experiment with how this feature can support your marketing goals by creating content and promoting it on your your business's LinkedIn page. This is also a great way to boost your Twitter follower and LinkedIn connection counts. When your website visitors click to "Follow" your LinkedIn page via your site, they'll automatically become connected to you and be able to view your company's latest updates on the platform. There are specific data about how effective your status updates, content, and reach are as well as details about your page's engagement and followers (like audience member demographics). As LinkedIn points out , "Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker." If you're looking to complement your organic LinkedIn marketing efforts with some paid advertising, LinkedIn Ads are a smart choice. Here is a compilation of information to help you figure out how to use Linkedin in your social media marketing efforts. With over 660 million active users, LinkedIn opens up endless opportunities for your business. [+How to Leverage It in Your Marketing Strategy], Add a LinkedIn background photo to your profile, Take advantage of the blog and website links on your LinkedIn profile, Search engine optimize your LinkedIn profile, Add, remove, and rearrange sections of your profile, Use Saved Searches and Search Alerts in Recruiter, List job opportunities and recruit new talent with LinkedIn's job postings, Use Open Profile to send messages to people you're not connected to, Check your Network Updates or share your own, Check out who's viewed your LinkedIn profile, Customize your Connections to grow your professional network, Share your LinkedIn status updates on Twitter, Leverage @mentions in your status updates, Post company status updates and target them, Check out LinkedIn's Content Marketing Score & Trending Content resources, Experiment with LinkedIn's Sponsored Content and Native Ads, Share content through LinkedIn's publishing platform, Analyze your LinkedIn marketing performance. We're committed to your privacy. Your mouse will turn into a four-arrow icon, at which point you can click, drag, and drop to another position on your profile. Beef Up Your LinkedIn Profile. Here’s a quick... 2. Free and premium plans, Customer service software. Give your LinkedIn profile a little bit more personality by adding an on-brand background photo of your own. Here, candidates can learn about your business and openings by searching for specific keywords such as job title, industry, location, salary, experience level, and more. Get started marketing on LinkedIn by experimenting with the best practices that make the most sense for your business. Listen Now to the LinkedIn expert trainer for 30 minutes right here so that you too can become an expert on LinkedIn Training and LinkedIn Marketing for your clients. Before your company can start LinkedIn marketing, it needs a LinkedIn page. 3. A great way to make your profile easily identifiable and on-brand with your other marketing content is by ensuring your profile's name, headline, and other simple identifiers are easily viewable to any visitor. To use this effectively for marketing, use the search feature described above to segment and identify your target audience, draft your marketing message and send. If LinkedIn is a good fit for your organization's goals, it can be a great marketing tool. SoundCloud tracks) to promote your work. Introduce your personality. LinkedIn Groups are a great way to make connections with people who are in, or interested in, your industry. Videos should be about 1-2 minutes and should capture attention within the first few seconds. Through LinkedIn, you can build your brand, establish yourself as an expert in your industry, generate leads, and drive traffic to your website. Free and premium plans, Content management system software. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b612a0dc-34ea-4e79-908b-28874def7e5a', {}); Originally published Nov 12, 2019 3:43:00 PM, updated October 08 2020, The Beginner's Guide to LinkedIn Marketing, customizing your LinkedIn public profile URL, http://www.linkedin.com/in/amandazantalwiener, Add your Twitter account to your LinkedIn profile, Content Marketing Score and Trending Content, 9 LinkedIn Ad Case Studies That Marketers Can Learn From, What is LinkedIn Live? But the truth is, LinkedIn can be extremely powerful — especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. Guide to master B2B marketing on LinkedIn 1. Also, if you're a member of the same group as another user, LinkedIn allows you to send up to 15 free 1:1 messages to fellow group members per month (typically, you can only do this if you're a first-degree connection). #1: Install the LinkedIn Insight Tag To get data from LinkedIn Website Demographics, you need to install the insight tag on your site. Meaning the platform is one of the top social networks today. In order to use LinkedIn as an effective marketing tool, your profile must be relevant and up to date, you must be following relevant people, and you need to know all the tools to use on LinkedIn. If there’s one thing LinkedIn members find engaging, it’s a fresh idea. LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB. Instead of a URL with confusing numbers at the end, it will look nice and clean like this: http://www.linkedin.com/in/amandazantalwiener. Insert keywords. Include the @ symbol immediately followed by the user's/ company's name in your status update or post. Sending messages allows you to write a member of your group directly, or share content with them, from your group's page. A well-optimized Company Page can help you gain visibility among the people searching for what your company offers. LinkedIn offers two badge themes for you to choose from: You can add links to your portfolio and social networks to your LinkedIn page. Documents, like PDFs or PowerPoints, can showcase what makes your brand unique. LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size, to name a few — you know, the people who are more likely to want/ need what you sell. Grow your email … Beef up your business LinkedIn profile It is crucial to create a professional profile for your business on LinkedIn. You may unsubscribe from these communications at any time. Keep in mind LinkedIn is a professional social network, so choose your photo accordingly. Trending Content tells you which topics you are posting and sharing content about that are resonating with specific audience groups on the platform, allowing you to optimize your content for greater impact. LinkedIn has in-depth page analytics as well as reporting tools for businesses to evaluate overall performance. All three of those features are just as attractive for marketing teams as for sales teams. Discover top tips on using LinkedIn for professional networking, business, and marketing with this ultimate guide. To get started, create a LinkedIn page, then use the tools for engagement. Analyzing your efforts and making necessary adjustments is critical to your success on the platform. LinkedIn offers features to help you grow your professional network and make valuable connections. There are a number of other benefits that come from joining LinkedIn Groups. These targeted updates will appear on your page — or Showcase Page — as well as on LinkedIn for the targeted users (specifically, in their Network Updates feed). For example, if you produced a podcast, you can share links to your episodes on LinkedIn (e.g. Learn more, Success hub The LinkedIn destination to learn more, find ideas or inspiration. For more information, check out our privacy policy. To build your LinkedIn Company Page, head to LinkedIn Pages in the LinkedIn Marketing Solutions page. People do business with other people, so profiles matter. Business opportunities are there to be found on LinkedIn but only if you actually use LinkedIn. Make sure yours is set up correctly and optimized for the latest layout, featuring a compelling and high-quality banner image. To find LinkedIn Answers, click the More tab in the top navigation bar and then select Answers from the drop-down menu. 1. Did you know LinkedIn has over 660 million users across the globe? To take LinkedIn to the next level and use it as a marketing tool, put the following recommendations into action. This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business. In your status updates, you can share written information, images, videos, documents, and more. Here you can change your URL to anything you'd like — such as your first and last name or business name — assuming it hasn't already been taken by another LinkedIn user. Are you ready to get started marketing your business on LinkedIn? Now, it's no secret that you can use the connections you make on LinkedIn to drive traffic to your site and grow your base of paying customers. You can elect to receive daily or weekly search alerts from the system about relevant results via the Recruiter homepage. Use a high quality, professional looking photo. To do this, open your LinkedIn ads account and select Insight Tag from the Account Assets drop-down menu. This keeps your LinkedIn connections engaged and in the loop regarding your business's latest developments, work, content, and updates. With the Who Viewed Your Profile feature. Exporting your connections — to a contact management system, for example — is a great place to start. To branch out and make new connections with potential partners, customers, and other industry leaders, you might want to send them a personalized message. #linkedinsales #linkedinmarketing #theultimateguidetolinkedin #tedtalks LinkedIn Strategy: A robust LinkedIn marketing strategy is crucial for the success of your business. There are several ways to do this depending on what you're looking to accomplish. So ... how are your LinkedIn marketing efforts faring? In addition, the platform includes several features designed to help you meet your advertising goals. For example, if you're posting an update to LinkedIn that you'd also like your Twitter followers to see, you can easily syndicate that update to Twitter by selecting the Public + Twitter option in the dropdown menu within the LinkedIn update composer. Here's how that works: The ability to be part of the Open Profile network is only available to Premium account holders, but it allows those users to be available for messaging by any other LinkedIn member regardless of membership type. "The targeting on LinkedIn is unparalleled in the realm of digital advertising. Freelancers can display a ProFinder badge on their profiles to show prospective clients their skills, expertise, and recommendations. 7 Ways to Use LinkedIn as a Marketing Tool: 1. As a major social network with the ability to connect to almost everyone, you need to cast a wide enough net. You can promote and endorse the skills of the people you work closest with to help refer them for other work, make their profiles more impressive, show your support, and more. Additionally, there are options for sending messages to those with whom you're not yet connected, similar to sending a request to connect with a note (though we don't recommend overusing this technique). Make your profile look more professional, and easier to share, by customizing your LinkedIn public profile URL. See all integrations. These are just some of the reasons why LinkedIn is an ideal platform for all businesses to market through. Once you’re up and running, it’s time to start sharing content. This is why having your business on LinkedIn is so powerful — the platform is a fantastic marketing tool. Account-based marketing (ABM), which markets to highly targeted people rather than general awareness campaigns, is an excellent choice for B2B businesses. It’s not just your brand that your audience is interacting with. Download a free SEO starter pack to learn everything you need to know about optimizing your business's content. This tool, which is accessible in the main navigation via the Profile dropdown, enables you to identify the exact people who have visited your page. The design of LinkedIn pages has changed a lot over the years. Share media and marketing collateral. As a result, that user/ company will be alerted that you mentioned them, and their name will also link to their profile/ page in the status update itself. LinkedIn offers a feature called Endorsements — this allows you to recognize the skills people you work with (such as employees, colleagues, freelancers, or partners) have to offer. Additionally, if you have a premium account, you can use InMail. So how can you use Sales Nav (a tool your sales team is likely already using) for content marketing? Kudos and team moments can highlight colleagues or employees—a personalized shout-out is always appreciated. 9 Powerful LinkedIn Marketing Tips (That Actually Work) #1: Create a company profile. Consider adding a LinkedIn badge to your website or blog, so visitors can easily find your profile and connect with you. That may sound like a lot, but... #2: Post actionable content. Under your Advanced Settings, you can start exporting your LinkedIn connections. You may choose to sign up for email notifications or sort by "Top Updates" or "Recent Updates" to filter your feed in any way you choose. The bottom line is that LinkedIn works for B2B lead generation. You can either send messages to group members or create a group post. Although LinkedIn Groups are not talked about much anymore, they have a place in your LinkedIn marketing strategy. LinkedIn has a very cool Campaign Manager dashboard that you can use to set up text ads and sponsored InMail campaigns in minutes. Easier campaign creation based on your objectives, 5 Steps to Improve Your LinkedIn Profile in Minutes, The Sophisticated Marketer’s Guide to Thought Leadership, Posting a Company Update on Your Company Page, Take a tour of LinkedIn Sponsored Content, The Sophisticated Marketer’s Crash Course in Metrics & Analytics. This is great if you have something to share with a specific person in your group. LinkedIn marketing tips to grow your business. Publish Status Updates for your business on your LinkedIn page for your followers to see. There can be strategic reasons social media marketers ask a question, as well as to answer one. Think of your LinkedIn profile as an interactive resume on steroids. Keeping your profile up to date is one of the most impactful ways to improve your contact rate. Campaign Manager lets you set a budget, select goals (clicks vs. impressions), and have complete control over your campaign’s timeline. To do this, use criteria such as company size, industry, job function, seniority, geography, language, or by including/ excluding company employees. Get comprehensive assistance from our Help Center. Invite your Profile connections to follow your LinkedIn Page. Take a look at what HubSpot's Company Page looks like for inspiration: Use guides and templates to discover the best ways to design your LinkedIn page optimal business, marketing, and professional networking. LinkedIn Answers is where you gain and share social marketing business knowledge with other LinkedIn users. But first, here's a quick primer for those of you who may be new to LinkedIn. 3. Promote your Company Page on emails, newsletters, and blog posts. Then, select, “Create Your Page.” Then, select, “Create Your Page.” LinkedIn offers four different page types for your business to choose from: You no longer have to be a LinkedIn Influencer to publish new articles to LinkedIn. 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